AutomagicWP

AutomagicWP is your lightning-fast, private distribution hub for WordPress plugins and themes, engineered to obliterate the slow, manual grind of client site updates. Stop the endless "ZIP loop" of logging into countless wp-admin dashboards. Instead, you upload a new release just once to AutomagicWP. Every connected WordPress site instantly recognizes the update via WordPress's own native update system and updates itself automatically. This isn't a hack; it's seamless integration that gives your clients instant updates and gives you hours of your week back. It's the ultimate tool for speed and efficiency. Built for WordPress agencies managing vast portfolios, solo developers tired of repetitive tasks, and premium plugin/theme creators needing a professional, automated distribution channel without a complex e-commerce setup. Beyond mere file delivery, AutomagicWP provides a professional presence with support for icons, banners, screenshots, and detailed changelogs right inside the wp-admin. With built-in CI/CD via GitHub Actions and a powerful REST API, it slots perfectly into modern, fast-paced development workflows. In short, AutomagicWP transforms plugin and theme updates from a time-consuming chore into a completely automated, set-and-forget process.

One-Click, Universal Updates

Upload a single plugin or theme ZIP file to AutomagicWP and consider it done. The platform instantly propagates the new release to every WordPress site you've connected. This leverages WordPress's built-in update mechanism, so sites update on their own schedule without any manual intervention from you or your clients. It's the fastest way to deploy updates across an entire portfolio.

Professional Plugin Repository

Give your plugins a professional home. AutomagicWP provides a private dashboard to manage all your projects, complete with support for uploading icons, banners, and screenshots. You can craft detailed descriptions, changelogs, and FAQs, presenting a polished, official-looking update experience directly within your clients' WordPress admin areas.

Automated CI/CD Pipeline

Connect your GitHub repository and shipping updates becomes instantaneous. Simply push a version tag, and AutomagicWP's integrated GitHub Action takes over—building, packaging, and releasing the new version automatically. This creates a blazing-fast pipeline from code commit to live update with zero manual steps in between.

Comprehensive Release Management

Maintain full control and visibility over every version. The dashboard displays a clear version history for every plugin, showing details like version number, PHP requirements, and release timestamps. You can download any previous version's ZIP file, add or edit changelogs post-release, and manage your entire release library from one central, organized location.

WordPress Development Agencies

Agencies managing dozens or hundreds of client sites can eliminate the massive time sink of manual updates. AutomagicWP ensures every client site is always on the latest, most secure version of custom plugins or themes instantly, improving service reliability and freeing up developer time for more valuable billable work.

Independent Plugin & Theme Developers

Solo creators and small studios distributing premium products can use AutomagicWP as a fully-featured, private distribution platform. It handles secure update delivery, professional presentation, and version management without the need to build or maintain a complex e-commerce backend, getting products to customers faster.

Freelancers Managing Client Portfolios

Freelancers maintaining multiple client websites with custom functionality can stop the tedious process of manually updating each site. Connect each site once, and all future updates are handled automatically. This ensures consistency, enhances security, and dramatically reduces ongoing maintenance overhead.

Modern DevOps Workflows

Development teams practicing continuous integration and deployment can seamlessly integrate AutomagicWP into their workflow. The GitHub Action and REST API allow for automatic releases triggered by code merges or tags, enabling a fast, efficient, and reliable path from development to production across all connected sites.

How does automatic plugin updating work?

You connect each WordPress site to AutomagicWP using a unique API key. Once connected, the site periodically checks AutomagicWP for updates just like it checks the WordPress.org repository. When you publish a new release, WordPress detects it through its standard update mechanism and installs it automatically, requiring no action from you or the site admin.

Is AutomagicWP free to start?

Yes. AutomagicWP offers a completely free Starter tier with no credit card required to begin. You can connect one plugin, use 500 MB of storage, and start automating updates to your sites in under five minutes, allowing you to test the full workflow and experience the time savings immediately.

What is the difference between AutomagicWP and the WordPress.org repository?

AutomagicWP is a private, self-hosted solution for your own plugins and themes. It's designed for proprietary, client-specific, or premium code not intended for public release on WordPress.org. It gives you complete control over who has access to updates (your connected sites) and offers professional features tailored for developers and agencies.

Can I use AutomagicWP with my existing CI/CD setup?

Absolutely. AutomagicWP is built for modern development pipelines. It provides a ready-to-use GitHub Action for zero-configuration integration, and its comprehensive REST API allows you to trigger releases, manage plugins, and fetch data from any external system, fitting perfectly into your existing automated build and deployment processes.

AutomagicWP offers simple, transparent pricing with a free tier to start. The Starter plan is free forever, perfect for launching your first plugin. The Pro plan (€9/month, billed annually at €96) supports up to 10 plugins and is ideal for developers managing multiple products. The Agency plan (€29/month, billed annually at €348) offers unlimited plugins and ample storage for large portfolios. All paid plans include unlimited releases, automatic site updates, CI/CD, full API access, and priority support.