InContekst

InContekst is a framework for measuring marketing for high consideration businesses with mixed channels, long journeys, and rich content - designed for mid-sized businesses with small marketing teams.

It provides visibility throughout the journey steps - from initial awareness to qualified lead, serves as single source of truth with simplified to-the-point reporting from multiple sources and fast drill-downs to answers with exploratory tools for non-programmers.

You own the data - stored in a separate MS SQL server database, it can be hosted on-premises and queried with mainstream BI tools if required. We setup the system to suit your business before handing it over. You can later adjust it yoursef using formulae and programmatic interface.

Start with simple website dashboards and exploration based on GA4 data. Classify your content to see the big picture rather than individual pages.

Detailed visitor journey exploration tells precisely what the visitors did before and after each conversion. PPC clickstream tracks performance from clicks to visits to conversion. Offline media are measured using marketing mix modelling (we set it up to include the metrics that drive your business). The system can connects to your CRM and act as a customer data platform, tracking state and speed of the pipeline

We offer concierge setup and a 3-months free supervised trial to the clients. We want to ensure your success!