Dividend Data vs RedBison
Side-by-side comparison to help you choose the right product.
Dividend Data
Get instant stock data and 30+ years of history directly in your Google Sheets or Excel.
Last updated: March 11, 2026

RedBison
RedBison offers fast, private, ad-free productivity tools that run seamlessly in your browser for uninterrupted.
Last updated: March 1, 2026
Visual Comparison
Dividend Data

RedBison

Feature Comparison
Dividend Data
Instant Spreadsheet Integration
Access a vast financial database directly in your cells with 16+ custom functions. Simply type intuitive formulas like =DIVIDENDDATA_QUOTE("AAPL", "price") or =DIVIDENDDATA_RATIOS("KO", "PeRatio") to pull live, updated data instantly. It works natively in both Google Sheets and Microsoft Excel, turning your spreadsheet into a powerful, automated analysis terminal without any coding or complex setup.
Comprehensive Dividend & Fundamental Data
Get everything a serious investor needs in one place. The platform provides deep data sets including forward and historical dividends, ex-dates, yields, payout ratios, and dividend growth rates. Beyond dividends, access full financial statements (income, balance sheet, cash flow), earnings metrics, valuation ratios, and price history—over 100 key metrics derived from 30+ years of historical market data.
Built for Speed and Efficiency
Experience average response times under 0.84 seconds. This tool is engineered for speed, delivering data almost instantly as you build or update your models. This eliminates waiting for web queries or manual updates, allowing you to screen stocks, update portfolios, and perform analysis with unprecedented speed and efficiency, keeping your decisions based on the latest information.
Robust Free Tier with No Expiration
Start analyzing immediately with a genuinely free plan that provides 2,500 credits every month, forever. There's no trial period that cuts off, and no credit card is required to begin. This allows individual investors to perform substantial research and build automated spreadsheets at zero cost, lowering the barrier to professional-grade investment tools.
RedBison
Lightning-Fast Performance
Every tool within RedBison is optimized for speed, ensuring that you can execute tasks without lag. This efficiency is crucial for tech professionals who need to maintain momentum in their workflow.
Local Data Processing
RedBison’s tools run locally in your browser, meaning your sensitive data is never transmitted over the internet. This feature prioritizes your privacy and security while you utilize the tools for various tasks.
Curated Collection of Tools
With over 200+ tools covering a wide range of functionalities—from coding and analysis to design and finance—RedBison offers a comprehensive suite that addresses the diverse needs of tech professionals.
Daily Tool Discovery
RedBison features a "Tool of the Day" to encourage users to explore new functionalities. This feature helps users discover innovative tools they may not have considered, enhancing their productivity arsenal.
Use Cases
Dividend Data
Automated Dividend Portfolio Tracking
Eliminate manual monthly updates. Create a master portfolio sheet that automatically updates dividend amounts, payment dates, yields, and declared amounts for all your holdings. Instantly calculate projected annual income, track dividend growth, and monitor ex-dividend dates without ever leaving your spreadsheet, saving hours of manual data entry.
Rapid Stock Screening and Analysis
Screen thousands of stocks in minutes based on your custom criteria. Use formulas to pull PE ratios, dividend yields, payout ratios, or debt-to-equity across entire watchlists. Quickly compare fundamentals side-by-side to identify undervalued dividend growers or filter out overpriced stocks, accelerating your due diligence process dramatically.
Building Dynamic Financial Models
Construct powerful, auto-updating discounted cash flow (DCF) models or dividend discount models (DDM). Pull in historical EPS, growth rates, and balance sheet data directly into your assumptions. Your model stays current with live price and financial data, ensuring your valuation outputs are always based on the latest available market information.
Historical Performance Backtesting
Test investment strategies against decades of market data. Pull 30+ years of historical prices, dividend payments, and financial ratios to backtest how a dividend growth or value strategy would have performed. Analyze trends, calculate compound annual growth rates, and validate your thesis with robust, long-term historical datasets.
RedBison
SQL Query Analysis
Developers can use RedBison’s SQL analysis tools to quickly debug and optimize their queries, making data handling more efficient and effective in real-time projects.
Project Management
Product managers can create visual project dashboards with Gantt charts and progress tracking, streamlining project oversight and enhancing team collaboration to meet deadlines.
Startup Ideation
Startup founders can leverage tools like the Idea Validation Framework and Lean Canvas Generator to effectively brainstorm and validate their business ideas before investing time and resources.
Personal Finance Management
Users can utilize RedBison’s financial tools, such as the Budget Planner and Retirement Calculator, to effectively manage their finances, track budgets, and plan for the future with confidence.
Overview
About Dividend Data
Dividend Data is the lightning-fast gateway to institutional-grade stock market intelligence, built directly into the spreadsheets you already use. It eliminates the tedious, error-prone manual work of copying, pasting, and updating stock data. Designed specifically for dividend and fundamental investors, the tool provides instant, live access to over 30 years of historical data for more than 80,000 global tickers. You get dividends, yields, payout ratios, growth rates, complete financial statements, key ratios, price history, and over 100 essential metrics through simple, custom formulas. Just type a formula like =DIVIDENDDATA_DIVIDENDS("MSFT") and the data populates your cell in under a second. No API keys to manage, no coding required, and no more broken links. Its robust free tier offers 2,500 monthly credits with no trial expiration, making professional analysis accessible to everyone. Built by a dividend investor for dividend investors, it delivers the depth and reliability of expensive terminals without the prohibitive cost, supercharging your research and portfolio tracking directly within Google Sheets and Microsoft Excel.
About RedBison
RedBison is the ultimate productivity engine designed for tech professionals who demand efficiency. With over 200+ premium-grade, browser-based tools, it caters specifically to developers, product managers, and startup founders. Unlike traditional directories, RedBison offers a cohesive and ultra-secure workspace where all tools operate locally in your browser. This guarantees that your data stays private and never leaves your device, giving you peace of mind while you work. The platform is ad-free, pop-up-free, and free of bloat, creating a distraction-free environment that enhances focus and productivity. From complex SQL query analysis to quick JSON formatting, RedBison provides powerful functionalities at your fingertips. Trusted by developers across 90+ countries and five continents, it serves as a comprehensive solution for coding, planning, analyzing, and creating—allowing you to achieve more at lightning speed. Experience a new level of productivity with tools that are meticulously crafted to meet your needs.
Frequently Asked Questions
Dividend Data FAQ
How does the free tier work?
The free tier provides 2,500 credits every rolling month at no cost and requires no credit card to sign up. Each data point retrieved by a formula (e.g., one cell with a price or a dividend yield) typically costs one credit. This plan does not expire, allowing you to perform significant analysis continuously. You can monitor your usage directly within the add-in.
What data sources does Dividend Data use?
Dividend Data aggregates and cleans data from multiple high-quality, institutional-grade financial data providers to ensure accuracy and comprehensiveness. This includes exchange data, regulatory filings (like 10-Ks and 10-Qs), and other trusted financial databases, providing you with reliable and audit-ready data for over 80,000 global securities.
Do I need to know how to code or use APIs?
Absolutely not. Dividend Data is designed for investors, not programmers. There is no API key to configure. You simply install the add-in for Google Sheets or Microsoft Excel and start using the plain-English custom formulas directly in your spreadsheet cells. The data flows in automatically with zero technical setup.
Is my data and portfolio information secure?
Yes. Your spreadsheet data and portfolio lists remain private in your own Google or Microsoft Excel file. Dividend Data's formulas only send the ticker symbol and metric you request to its servers to fetch the corresponding public market data. Your personal holdings, share counts, and proprietary models are never transmitted or stored on Dividend Data's servers.
RedBison FAQ
What types of tools are available in RedBison?
RedBison offers a vast array of tools across multiple categories, including tech tools for coding, productivity tools for project management, creative design tools, and personal finance calculators. Each tool is designed for quick and efficient use.
Is my data safe with RedBison?
Absolutely. All tools in RedBison operate locally in your browser, ensuring that your data never leaves your device. This local processing guarantees maximum privacy and security for all your work.
Can I use RedBison on any device?
Yes, RedBison is browser-based, meaning you can access it from any device that supports modern web browsers. This flexibility allows you to work from anywhere without compromising functionality.
How often are new tools added to RedBison?
RedBison regularly updates its collection, introducing new tools and features to enhance productivity. Users can also find a "Tool of the Day" that highlights innovative tools to explore and utilize in their workflow.
Alternatives
Dividend Data Alternatives
Dividend Data is a specialized financial data add-on that delivers decades of stock market information directly into spreadsheets. It falls into the category of tools for fundamental and dividend investors who need fast, reliable data without complex setups. Users often explore alternatives for various reasons. Some need a different pricing structure, require specific data points not covered, or must integrate with platforms other than Excel or Google Sheets. Others might seek a different user experience or have unique workflow demands. When evaluating other options, key considerations include the depth and accuracy of historical data, the simplicity of the integration into your existing spreadsheets, the transparency of the pricing model, and whether the tool's features align with a dividend-focused investment strategy. The goal is to find a solution that removes friction from your research process.
RedBison Alternatives
RedBison is an innovative productivity suite designed for tech professionals, offering a vast, curated collection of over 200 premium-grade, browser-based tools. It stands out in the market for its commitment to speed, privacy, and a distraction-free user experience, making it an essential resource for developers, product managers, and startup founders. Users often seek alternatives to RedBison for various reasons, including pricing models, specific feature sets, or unique platform requirements. When exploring alternatives, look for options that prioritize similar values—such as data privacy, a robust tool library, and an ad-free experience—while also catering to your specific professional needs and preferences.