Dividend Data vs Pure Tax Investigations

Side-by-side comparison to help you choose the right product.

Get instant stock data and 30+ years of history directly in your Google Sheets or Excel.

Last updated: March 11, 2026

Pure Tax Investigations logo

Pure Tax Investigations

Pure Tax Investigations expertly defends businesses against HMRC with tailored tax dispute resolutions and clear.

Last updated: March 1, 2026

Visual Comparison

Dividend Data

Dividend Data screenshot

Pure Tax Investigations

Pure Tax Investigations screenshot

Feature Comparison

Dividend Data

Instant Spreadsheet Integration

Access a vast financial database directly in your cells with 16+ custom functions. Simply type intuitive formulas like =DIVIDENDDATA_QUOTE("AAPL", "price") or =DIVIDENDDATA_RATIOS("KO", "PeRatio") to pull live, updated data instantly. It works natively in both Google Sheets and Microsoft Excel, turning your spreadsheet into a powerful, automated analysis terminal without any coding or complex setup.

Comprehensive Dividend & Fundamental Data

Get everything a serious investor needs in one place. The platform provides deep data sets including forward and historical dividends, ex-dates, yields, payout ratios, and dividend growth rates. Beyond dividends, access full financial statements (income, balance sheet, cash flow), earnings metrics, valuation ratios, and price history—over 100 key metrics derived from 30+ years of historical market data.

Built for Speed and Efficiency

Experience average response times under 0.84 seconds. This tool is engineered for speed, delivering data almost instantly as you build or update your models. This eliminates waiting for web queries or manual updates, allowing you to screen stocks, update portfolios, and perform analysis with unprecedented speed and efficiency, keeping your decisions based on the latest information.

Robust Free Tier with No Expiration

Start analyzing immediately with a genuinely free plan that provides 2,500 credits every month, forever. There's no trial period that cuts off, and no credit card is required to begin. This allows individual investors to perform substantial research and build automated spreadsheets at zero cost, lowering the barrier to professional-grade investment tools.

Pure Tax Investigations

Expert Tax Advisory

Our team of experienced tax specialists provides customized advice tailored to the unique needs of each client, ensuring that their tax strategies align with their business goals.

Comprehensive Investigation Support

We support clients during every step of a tax investigation, from initial inquiries to the resolution of complex issues, acting as an independent liaison with HMRC.

Specialized Knowledge in Tax Disclosures

Our expertise extends to facilitating tax disclosures under various HMRC initiatives, ensuring that clients benefit from amnesties and voluntary disclosure opportunities.

Client-Centric Approach

At Pure Tax Investigations, we prioritize our clients' needs by offering a personalized service that includes listening to their concerns and providing actionable solutions that preserve their wealth.

Use Cases

Dividend Data

Automated Dividend Portfolio Tracking

Eliminate manual monthly updates. Create a master portfolio sheet that automatically updates dividend amounts, payment dates, yields, and declared amounts for all your holdings. Instantly calculate projected annual income, track dividend growth, and monitor ex-dividend dates without ever leaving your spreadsheet, saving hours of manual data entry.

Rapid Stock Screening and Analysis

Screen thousands of stocks in minutes based on your custom criteria. Use formulas to pull PE ratios, dividend yields, payout ratios, or debt-to-equity across entire watchlists. Quickly compare fundamentals side-by-side to identify undervalued dividend growers or filter out overpriced stocks, accelerating your due diligence process dramatically.

Building Dynamic Financial Models

Construct powerful, auto-updating discounted cash flow (DCF) models or dividend discount models (DDM). Pull in historical EPS, growth rates, and balance sheet data directly into your assumptions. Your model stays current with live price and financial data, ensuring your valuation outputs are always based on the latest available market information.

Historical Performance Backtesting

Test investment strategies against decades of market data. Pull 30+ years of historical prices, dividend payments, and financial ratios to backtest how a dividend growth or value strategy would have performed. Analyze trends, calculate compound annual growth rates, and validate your thesis with robust, long-term historical datasets.

Pure Tax Investigations

Dealing with HMRC Investigations

Clients facing serious inquiries under COP9 or COP8 can rely on us to navigate the complexities of these investigations, ensuring their rights are protected throughout the process.

Business owners undergoing routine compliance checks can trust us to ease their burden, providing clear guidance and expert representation to minimize stress and maximize compliance.

Facilitating Tax Disclosures

Our services are essential for clients looking to disclose past income or gains linked to offshore assets, property rentals, or cryptocurrencies, ensuring they take advantage of available amnesties.

Supporting Private Clients

We assist private clients in structuring their tax affairs efficiently, addressing succession planning and inheritance tax matters, and aligning their financial strategies with their personal goals.

Overview

About Dividend Data

Dividend Data is the lightning-fast gateway to institutional-grade stock market intelligence, built directly into the spreadsheets you already use. It eliminates the tedious, error-prone manual work of copying, pasting, and updating stock data. Designed specifically for dividend and fundamental investors, the tool provides instant, live access to over 30 years of historical data for more than 80,000 global tickers. You get dividends, yields, payout ratios, growth rates, complete financial statements, key ratios, price history, and over 100 essential metrics through simple, custom formulas. Just type a formula like =DIVIDENDDATA_DIVIDENDS("MSFT") and the data populates your cell in under a second. No API keys to manage, no coding required, and no more broken links. Its robust free tier offers 2,500 monthly credits with no trial expiration, making professional analysis accessible to everyone. Built by a dividend investor for dividend investors, it delivers the depth and reliability of expensive terminals without the prohibitive cost, supercharging your research and portfolio tracking directly within Google Sheets and Microsoft Excel.

About Pure Tax Investigations

Pure Tax Investigations is the ultimate solution for business owners and entrepreneurs seeking to navigate the often-turbulent waters of tax disputes and investigations. Our service acts as a skilled and independent buffer between clients and HMRC, ensuring that their tax affairs are handled with the utmost care and expertise. Founded by Amit Puri, a former senior Tax Inspector at HMRC with over 20 years of experience, we pride ourselves on delivering tailored, clear, and discreet tax advice. Our specialists are well-versed in a wide range of tax issues, from routine compliance checks to serious investigations under Code of Practice 9 (COP9) and Code of Practice 8 (COP8). Additionally, we facilitate tax disclosures through programs like the Worldwide Disclosure Facility (WDF) and the Let Property Campaign (LPC). At Pure Tax Investigations, our mission is to alleviate the stress associated with tax inquiries, providing peace of mind while safeguarding our clients' wealth and business interests.

Frequently Asked Questions

Dividend Data FAQ

How does the free tier work?

The free tier provides 2,500 credits every rolling month at no cost and requires no credit card to sign up. Each data point retrieved by a formula (e.g., one cell with a price or a dividend yield) typically costs one credit. This plan does not expire, allowing you to perform significant analysis continuously. You can monitor your usage directly within the add-in.

What data sources does Dividend Data use?

Dividend Data aggregates and cleans data from multiple high-quality, institutional-grade financial data providers to ensure accuracy and comprehensiveness. This includes exchange data, regulatory filings (like 10-Ks and 10-Qs), and other trusted financial databases, providing you with reliable and audit-ready data for over 80,000 global securities.

Do I need to know how to code or use APIs?

Absolutely not. Dividend Data is designed for investors, not programmers. There is no API key to configure. You simply install the add-in for Google Sheets or Microsoft Excel and start using the plain-English custom formulas directly in your spreadsheet cells. The data flows in automatically with zero technical setup.

Is my data and portfolio information secure?

Yes. Your spreadsheet data and portfolio lists remain private in your own Google or Microsoft Excel file. Dividend Data's formulas only send the ticker symbol and metric you request to its servers to fetch the corresponding public market data. Your personal holdings, share counts, and proprietary models are never transmitted or stored on Dividend Data's servers.

Pure Tax Investigations FAQ

What types of tax investigations does Pure Tax Investigations handle?

We handle a wide range of tax investigations, including routine compliance checks, serious inquiries under COP9 and COP8, and complex cross-tax inquiries for large businesses.

How does Pure Tax Investigations ensure client confidentiality?

We prioritize discretion and confidentiality in all client interactions, acting as a private buffer between our clients and HMRC to protect sensitive information.

What is the process for initiating a tax investigation with Pure Tax Investigations?

Clients can easily initiate a tax investigation by booking a consultation call with our specialists, who will assess their situation and outline the next steps.

Are there specific tax disclosure programs that Pure Tax Investigations can help with?

Yes, we facilitate tax disclosures through various HMRC initiatives, including the Worldwide Disclosure Facility (WDF) and the Let Property Campaign (LPC), ensuring clients maximize their compliance.

Alternatives

Dividend Data Alternatives

Dividend Data is a specialized financial data add-on that delivers decades of stock market information directly into spreadsheets. It falls into the category of tools for fundamental and dividend investors who need fast, reliable data without complex setups. Users often explore alternatives for various reasons. Some need a different pricing structure, require specific data points not covered, or must integrate with platforms other than Excel or Google Sheets. Others might seek a different user experience or have unique workflow demands. When evaluating other options, key considerations include the depth and accuracy of historical data, the simplicity of the integration into your existing spreadsheets, the transparency of the pricing model, and whether the tool's features align with a dividend-focused investment strategy. The goal is to find a solution that removes friction from your research process.

Pure Tax Investigations Alternatives

Pure Tax Investigations is a premier service specializing in defending businesses against HMRC inquiries, offering tailored tax dispute resolutions with expert guidance. This service is particularly relevant for business owners and entrepreneurs who face the complexities of tax regulations and compliance. Users often seek alternatives to Pure Tax Investigations for various reasons, including pricing considerations, feature sets that may better align with their specific needs, or the desire for different platforms that provide similar services. When selecting an alternative, it's essential to evaluate the expertise of the team, the comprehensiveness of the services offered, and the ability to provide personalized solutions that match the unique circumstances of a business. Additionally, assessing the reputation of the service provider and their track record with HMRC will ensure you make an informed choice that protects your interests effectively.

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