What a Story

About What a Story

What a Story is a premier video production and creative agency laser-focused on propelling SaaS companies and tech businesses to new heights. They specialize in crafting high-impact, custom videos designed to cut through market noise, explain complex products simply, and drive measurable business results like increased conversions, MRR, and sales. With over 1,200 videos produced for more than 650 SaaS clients, they have a proven, battle-tested process for creating unforgettable explainer videos, product demos, social media ads, and corporate films. Their core value proposition is speed, efficiency, and a deep understanding of the SaaS landscape, offering an end-to-end, headache-free production service. They combine strategic video marketing expertise with a refined, collaborative process to deliver videos that don't just win awards but win hearts, trust, and customers, ultimately helping clients achieve a 3x increase in MRR within months.

Features of What a Story

End-to-End SaaS Video Expertise

What a Story isn't a generic agency; they are specialists in the SaaS domain. Their team possesses an innate understanding of tech products, target audiences (like developers, product managers, and enterprise buyers), and the specific messaging needed to drive sign-ups and sales. This deep expertise means they can quickly grasp your product's value and translate it into a compelling narrative that resonates, eliminating the lengthy education phase required with generalist studios.

Refined & Efficient 3-Step Process

They have distilled video production into a lightning-quick, systematic three-step framework: Strategy, Scripting, and Production. This efficient pipeline is designed for speed without sacrificing quality. You start by explaining your product to their experts for a tailored strategy, then brainstorm the perfect script with a dedicated Creative Director, and finally, provide feedback as they handle all design and animation. This process is streamlined for their team and user-friendly for yours, ensuring fast turnaround and clear communication.

Comprehensive Video Suite

They offer a complete arsenal of video types tailored for every stage of the customer journey. From top-of-funnel Explainer Videos and Brand Films to high-converting Product Demos and Walkthroughs, and scalable Social Media Ads or Educational Course content. This means you can get all your video needs met from a single, trusted partner, ensuring brand consistency and saving you the hassle of managing multiple vendors.

Results-Driven with Marketing Perks

Every project includes exclusive video marketing strategy perks to ensure your video performs. They focus on creating assets that generate sales, increase MRR, and position your product above the competition. Their commitment is proven by client results, such as increasing conversion rates by 50% or generating significant organic reach and revenue, making them a partner invested in your tangible business growth, not just video delivery.

Use Cases of What a Story

Launching a New SaaS Product

Use What a Story to create a powerful launch video that clearly explains your innovative solution's core features and benefits. A well-crafted explainer or product overview video can generate immediate buzz, simplify complex technology for early adopters, and drive initial sign-ups, helping you secure a strong market entry and attract early interest from investors and customers.

Boosting Product-Led Growth (PLG) Conversions

Integrate their high-conversion product demo or UI walkthrough videos directly into your website, landing pages, or in-app onboarding. These videos guide potential users, reduce friction, and clearly demonstrate value, leading to higher free-to-paid conversion rates, increased activation, and a direct impact on your monthly recurring revenue (MRR).

Dominating Social Media & Paid Ads

Leverage their service to produce a consistent pipeline of engaging, short-form vertical videos optimized for platforms like TikTok, Instagram Reels, YouTube Shorts, and LinkedIn. These attention-grabbing ads are designed for rapid audience growth, lead generation, and retargeting, helping you scale your reach and acquire customers cost-effectively.

Building Enterprise Trust & Authority

For B2B and enterprise-focused SaaS companies, use What a Story to produce sophisticated corporate films, detailed case study videos, or event recap content. These videos humanize your brand, showcase customer success stories, and build credibility with larger clients and stakeholders, facilitating longer sales cycles and establishing your company as an industry leader.

Frequently Asked Questions

How much does it cost to create a video with What a Story?

Project costs typically range from $2,500 to $25,000. The final price depends on several factors including the video's complexity, length, style (e.g., animation vs. live-action), and deadline. They emphasize transparency and encourage clients to schedule a consultation to receive a detailed, customized quote based on specific project goals and requirements, ensuring no surprises.

What is your video production process like?

They follow a refined, efficient 9-step process designed for clarity and collaboration. It begins with deep empathy and understanding of your product and goals, followed by strategic planning, scriptwriting, storyboarding, design, animation, sound design, and final delivery. Throughout each phase, they maintain quick and clear communication, offering unlimited revisions to ensure the final video perfectly aligns with your vision.

Do you work with companies outside the SaaS industry?

While What a Story specializes in and is most trusted by SaaS leaders, their foundational expertise in crafting clear, compelling messages applies broadly. They have served a diverse range of clients from Fortune 500 companies to startups. However, their most proven results and tailored strategies are optimized for technology and software product businesses.

What makes you different from other video production agencies?

Three key differentiators: 1) Deep SaaS specialization, meaning they understand your market and metrics from day one. 2) A proven, efficient process that saves time and reduces back-and-forth. 3) A relentless focus on business results, not just aesthetics. They combine video production with strategic marketing insights to create videos that are engineered to drive growth, supported by a track record of tangible client successes like significant MRR increases.